The Boutique


A modern Bridal Boutique which exudes luxury. Shades Riverside Boutique is spacious and light, whilst providing a warm and welcoming serene aesthetic. Designed with our brides in mind because I firmly believe that beautiful relaxing surroundings inspire women to feel good. Oozing luxury, with flawless lighting, floor to ceiling mirrors, plush seating, and copious floor space. I have created a Bridal Heaven that is second to none in Cambridgeshire.

Each private appointment has sole use of the Boutique, where you can relax in our stunning Bridal Lounge, knowing that your chosen loved ones can sit back, relax and be ready to enjoy your Wedding Dress journey.


Shades of White offers a fully immersive personalised bridal experience because their bridal consultant is the proud owner of Shades of White - Jo. Providing a Wedding Dress Journey that every single bride deserves, our mission is to make our brides feel 'heard', 'safe in their decisions' and fully supported.





At Shades of White, it is all about you – The Bride. You are the most important individual, and it is my mission to make you feel this way. You will often hear me saying ‘your bride tribe are your backing singers – you’re the main event’.

Empowering you to feel confident in your decisions and giving you the very best Bridal Experience possible.

I am honoured to be part of your Wedding Dress Journey and your trusted Bridal Boutique. From the moment you enter the Boutique until your Wedding Day Shades is here for you.






Shades of White recognised the need for change, and the responsibility of us as a Bridal Boutique to be inclusive. Every Bride should have the opportunity to have a wonderful Wedding Dress Journey when purchasing their Wedding Dress regardless of ability, race, gender, or sexuality. At Shades of White I have pledged to improve my Brides experience for disabled people – this includes ramp access, wheelchair friendly doorways and Bridal Lounges. I will continue to work hard to address non-visible disabilities too autism, dementia, hearing, and sight.





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